We know when and where it was last seen. It would be helpful to know if it was last seen by someone "known" (using the company/guest login) or if it was updated by someone not in your network (aka. the ONE-KEY tracking network).
This could also translate to another metric we use to gauge "Tracking Success" - ie. Known User Location Updates: 1 Million, Anonymous/ONE-KEY User Location Updates: 1.5 Million